Media coverage, including comments and linking by influential bloggers, can create credibility for lawyers and firms, and result in file…
A law firm must track the time its lawyers spend on marketing. The reason: you can’t evaluate and manage what…
Every insurance defense lawyer would like to be able to charge higher hourly rates. Over the decades nearly every insurance…
Recent studies of how lawyers and non-lawyers find and evaluate legal counsel confirm the practice of law has always been…
When you make a speech, hold a seminar or briefing for clients, prospects and referral sources the marketing effort does…
I recently learned a better way to remember and construct the answer to the most important and most common marketing…
Certain marketing tactics are controversial. Some are not. Putting your firm’s logo on a gift or other promotional item falls…
A new American Bar Association study about how people find a lawyer for a personal, as opposed to a business,…
This month and next, thousands of law firm partners will fly off to sunny resorts for trade group meetings and…
Research shows people who kept their New Year’s resolutions tended to break them down into smaller steps and reward themselves…