Bob Weiss

303-298-1676 ext. 3

Bob Weiss is considered one of the pioneers of law firm marketing, litigation publicity and public relations. Over the past 20+ years, he has written firm and practice group marketing plans, coached lawyers, developed retreats, conducted client interviews and surveys for local, regional and national firms. He is an oft-quoted expert and lectures regularly nationwide.

The award-winning marketing and business development programs Bob and his team have created have helped firms dramatically increase in size and profitability, deal with succession, enter new markets and, most importantly, allowed many lawyers to reposition themselves into new areas of practice, in the process rejuvenating their careers and passion for the law.

His clients include firms involved in mass torts, catastrophic accident cases, corporate and transactional law and defense litigation. He also represents niche firms practicing domestic, election, criminal, immigration, insurance recovery and bad faith law.

Bob commentaries have appeared in the ABA Journal, New Jersey Law Journal, Law Practice Magazine, Marketing For Lawyers and Lawyers Weekly among other publications.

Major continuing professional education presentations he has made include addressing litigation publicity management, ethics and extending the attorney-client privilege to talks with public relations personnel at the Annual Meeting of the American Bar Association, and presenting research on how to attract higher value personal injury cases at the Annual Convention of the Association of Trial Lawyers of America. He lectures regularly on business development at meetings of domestic and international law firm networks and has addressed numerous chapters of the Association of Legal Administrators.

His firm, Alyn-Weiss & Associates, publishes two respected and often-cited national marketing effectiveness surveys. One measures expenditures and identifies the most effective tactics employed by plaintiff practices. The other measures expenditures and identifies the most effective tactics employed by corporate/transactional and defense groups.

Monthly Marketing Brief, written by Bob, was a monthly column published for many years in Law Practice Today, the ezine of the Law Practice Management Section of the ABA. His book, Legal Marketing in Brief, is available in hard copy and as an e-book at the Kindle Store. He co-authored a chapter on ethics in legal services marketing for Lawyers Professional Liability in Colorado, 2nd Edition.

Bob has been professionally involved in many major news stories and resulting litigation. This includes representing interests in the Petters and Madoff Ponzi schemes, JonBenet Ramsey murder, the Columbine High School massacre and University of Colorado athlete recruiting sex scandal. He began his career as a correspondent with United Press International and TIME magazine, was a staff reporter for The New York Times Newspaper Group’s Lakeland, Florida Ledger and Scripps Howard’s Rocky Mountain News, then Colorado’s largest daily newspaper, covering statewide elections and two presidential campaigns, the courts, police and city hall.

Legal Marketing In Brief


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…we teach our clients is to let people know not just what you are on their biography page, but who you are. For example, Bob is a single-digit handicap golfer, putts wonderfully but is a shaky chipper. He lifts weights and cycles so he can continue to take the punishment of playing competitive basketball. Former president of his local SPCA, he has three Airedales at home all of whom (yes, whom) are rescues. He studies meteorology and has a weather station on his roof. He has a wonderful bulb garden he carefully tends so he and his wife have nearly year-round color at the house. An avid reader of history, he seeks out old product marketing textbooks. Their long proven promotional models with just minor modifications work in professional services, he says. History is a teacher. Union General John Buford’s assessment and tactical deployment at the beginning of the Battle of Gettysburg shows the importance of applying experience quickly and then patiently allowing results to unfold— a good lesson for all marketers.