Alyn-Weiss’ Marketing BriefHere’s what you should do if you’ve had head your head down for a few months finishing a large case or transaction and it feels like your referral base feels languid. The single most effective effort will be for you to list everyone who referred you a case or whom you represented in the past […]
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Alyn-Weiss’ Marketing Brief
Differentiating characteristics you might use to create a brand
| Company News, Law Firm Marketing, Legal Marketing in Brief
We hear a great deal of empty talk about “branding” law firms. Many seem to think it’s all about a catchy tagline or snazzy signature image. Hundreds of firms spend tens of thousands of dollars in search of one or the either every year. At the heart of branding any professionals service (or product) are […]
Why your firm should send a client survey
| Company News, Law Firm Marketing, Legal Marketing in Brief
Many law firms are uncomfortable doing client satisfaction surveys, a key step in writing a marketing plan. It often takes time to convince recalcitrant law firm partners that only good comes from asking clients how you can improve your firm and service. I mean “good” as in seeing increased referrals from clients that we can […]
Should your firm buy advertising in a local magazine?
| Company News, Law Firm Marketing, Legal Marketing in Brief
Absent having a robust social media program, solid presence in national bar and influential local trade groups, membership in a vibrant law firm network, holding the key peer-review ratings, a law firm will find itself with little choice but to consider comparably cost-inefficient marketing tactics, particularly directory and specialty magazine advertising. We were reminded of […]
Rainmaking: Another Study Reveals How Much Time You Should Spend
| Company News, Law Firm Marketing, Legal Marketing in Brief
The landmark 2003 study of women rainmakers— the first definitive report tabulating how much time lawyers spent to create a solid book of business— was updated a few years back and reconfirmed the finding of the original report. As well, in February 2014 yet another study was released confirming the time investment required to become […]
Work shifting to smaller firms
| Law Firm Marketing, Legal Marketing in Brief
Saw yet another report this month confirming the shift of work to firms like that we represent, the local/regional corporate, transactional and defense firms. A report from Lexis Nexus reveals “The legal work has gone (from Big Law) to “Large Enough” firms (200-500 lawyers), which were responsible for 22% of legal billings (up from 18% […]
What’s in a plan?
| Company News, Law Firm Marketing, Legal Marketing in Brief
When we write a law firm marketing plan for a corporate, transactional or defense firm, we always survey clients to determine why, among other things, they retained the firm originally, why they keep doing business with the firm, what they expect of the firm’s lawyers and what the firm might improve upon. The results drive […]
Who should I include in my marketing database?
| Law Firm Marketing, Legal Marketing in Brief
A client asked me this morning: Who should I include in my marketing database for emails? Should it be just clients, everyone under the sun, or a hybrid? A comprehensive database should include: clients (including the insureds, if you that kind of work, to whom you need to develop an approach for direct assignments, assuming […]
Extending the value of your case win
| Company News, Law Firm Marketing, Legal Marketing in Brief
Was asked by a friend this morning how at low cost he might extend the promotional value of a recent case win. Here’s my advice to him: “I would suggest you get this posted not only to your blog but also put it out on PRWeb, a reasonably priced optimized press release service. See http://www.prweb.com/. […]
Struggling with content?
| Company News, Law Firm Marketing, Legal Marketing in Brief
One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of their websites, for blogs and for newsletters or alerts they’d like to send to clients. What most firms and lawyers don’t realize is they have already created most of the content they need— it’ s […]
