Alyn-Weiss’ Marketing BriefWhat you do after you refer a matter to another lawyer or professional is as important as having made the referral in the first place. The reason: you want to make sure the person you referred was well-served and fairly billed. If they weren’t, it will reflect poorly on you and do your practice harm. […]
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Alyn-Weiss’ Marketing Brief
5 Things To Do To Maximize the Value of Every Referral You Make
| Company News, Law Firm Marketing, Legal Marketing in Brief
NO DATABASE? You’re killing your rainmakers and driving up marketing costs
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
In the three decades we have been marketing law firms, so much has changed. But the fundamental and most common institutional weakness of even the most talented groups of lawyers has not – their mailing list (now otherwise known as their marketing database). No matter what you call it, however, most all but the largest […]
REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Analysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should focus on developing and retaining senior associates and providing clients with services in multiple practice areas. For two reasons: the average year-over-year hourly rate increase in 2015 for associates was 7.3 percent, more than double […]
Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
The business case for sponsorships and charitable donations in an employer’s local community is well documented: it increases brand awareness and name recognition, may lead to improved employee retention, can earn an organization the benefit of the doubt in a crisis, increases the existing prospect and client/customer base and, if done properly, may serve to […]
3 Tenets of a Good Law Firm Coaching Program
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to quit and who senselessly churned through competent professional staff. Think, screamers and pencil-throwers. Today, coaching is less about intervention and more about facilitating effective individual business development. The problem: no research has followed coached lawyers […]
SURVEYS: Marketing spending down, staffing and personal effort up
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]
CASE STUDY: How a little-read law review article became an e-book and series of alerts distributed to thousands on social media
| Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized
We recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]
How Fast Should You Respond To Calls And E-Mails?
| Company News, Law Firm Marketing, Legal Marketing in Brief
You should return client calls and emails on the same business day and within four hours. That’s the new standard we see in client satisfaction surveys we have completed over the past 12 months for both trial and transactional firms. We’ve asked: “What constitutes ‘promptness’ when receiving a response to your e-mails and phone calls?” […]
8 Ways to Get Referrals from Non-Clients
| Company News, Law Firm Marketing, Legal Marketing in Brief
A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals from people who have never worked directly with you. Most studies reveal about 75 percent of new clients are personally referred to you by existing clients. So motivating non-clients to refer is an important source […]
How to Increase Revenue Without Spending More on Marketing
| Company News, Law Firm Marketing, Legal Marketing in Brief
Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]
