Trade Groups

Marketing Tips

• Firm Issues

  • Holiday Cards Sign Them, Send Them and Party!
  • Nametags
  • Returning Client Calls and Emails
  • Displaying Logos on Your Website
  • Social Media: Do It, Do It Now
  • Read More In Our Firm Issues Tips Archive »

• Advertising

  • The Five Truths of Advertising in a Membership Directory
  • What Callers Hear When They Are Put On Hold
  • Should You Buy An Ad?
  • Web Sites Should Be More Than Just An On-line Brochure
  • Survey Says...
  • Make Sure Your Ads Count

• Special Events and Seminars

  • Tips For More Effective Seminars and Speeches
  • Make it Easy for Them to Remember Your Name
  • Ensuring Your Firm's Sport Tickets Are Used Effectively
  • Seminars Create Business- Tips To Ensure They Do

• Media Relations

  • Selective Media Relations
  • Making the Cut: Combating Media Omissions
  • Maximizing Your Media Presence
  • How to Get Your News Releases in Print Faster and More Frequently
  • Assume You Are On The Record When Talking To The Press

• Trade Groups

  • A Model Business Development Expense Reimbursement Policy for Your Firm
  • Make it Easy for Them to Remember Your Name
  • What Do You Do For A Living?
  • Five Tips for Successful Joining

• Tips for Dealing with the Press

  • What To Do When a Reporter Calls
  • Handling a Media Interview
  • Special Tips for Television Interview
  • Realities of Dealing With the Press
  • Ground Rules for Dealing With the Press
  • Assume You're On Record When Talking to the Press
  • 7 Words or Phrases That Should Never Appear In a News Release
  • 9 Rules of Crisis Communication

• Holiday Tips for Business

  • Discuss Who is Coming in Advance to Maximize The Value of Your Holiday Party
  • What You Can do This Holiday Season to Keep Clients and Referral Sources
  • Professional Networking During the Holiday Season

• Articles

  • Recent Developments In Legal Services Marketing And The Ethical Concerns That Arise From Each
  • The Ratings Game
    Lawyers vie to be 'super' and 'best,' to the consternation of some ethics regulators
  • Should You Design Your Firm's Web Site With Jurors in Mind?
  • Economy Influences Professionals
  • Selling Points from the Pros
  • Weiss Explains Best Sales Practice to Lawyers From All Over The World
  • The Young Guns: In Denver's law community, the 'youngsters' are breaking out on their own
  • Attorneys And Marketers Applaud Presentation On How To Get Work From Speeches, Meetings and Seminars
  • Weiss Speaks to IOMA on Law Firm Search Engine Marketing
  • Association of Legal Administrators National Award Goes to Denver Legal Marketing Firm and its Client
  • Lawyers Committee Recognizes Marketing Firm for its Support
  • Survey: 82% of Business And Transactional Firms Get Cases From Web