Holiday Cards Sign Them, Send Them and Party!
Holiday Tips for Business
By Bob Weiss
November 2009
Holiday Cards Sign Them, Send Them and Party!
As you know, getting your attorneys to sign and include something personal to the recipient of every holiday card-- a best practice we recommend-- is exceedingly difficult. Getting multiple signatures on cards sent to those who work regularly with more than one attorney in your firm-- which we also urge-- can prove even harder.
We have an answer that has been employed by several of our clients and confirmed as effective by other marketers, a Holiday Card Signing Party.
Here are some points to consider when you do this.
- Schedule a couple of specific times when attorneys can come in to sign. Most firms do it at lunch, say, between 11:30 and 1:30.
- Decorate the room a little, just to make it somewhat festive.
- Have some seasonal music playing. Otherwise, the room will be silent and somber, and you don't want that!
- 4. Feed them. It's amazing how motivated some people are by adult beverages (afternoon events only, of course) and light snacks.
- Prepare, prepare, prepare. Group the cards in advance by signer. In pencil, write the initials of each signer in the postage stamp area. As the attorney signs, have him/her erase the initials.
Inevitably, you will have to route the cards around to pick up the stragglers, but by and large firms report their attorneys are cooperative and respectful of the effort and process.
Bob Weiss, a regular columnist for Law Week Colorado, is president of Alyn-Weiss and Associates, Inc., a Denver-based marketing consulting group which has worked with both corporate, transactional and defense firms and contingent fee practices nationwide for more than 20 years.
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