tag:blogger.com,1999:blog-8158445923877994717Thu, 18 Feb 2010 21:31:29 +0000Keep up with our blog to learn the latest news in marketing for lawyers.http://www.themarketinggurus.com/blog.htmlnoreply@blogger.com (Patti)Blogger15125tag:blogger.com,1999:blog-8158445923877994717.post-2129319224590605716Thu, 18 Feb 2010 20:25:00 +00002010-02-18T14:31:29.630-07:00online marketing for law firmslaw firm web siteslaw firm marketingMany law firms upgrading their Web sites are surprised to learn they do not own their online assets. They are forced to pay their original designer and hosting company substantial additional (often nonnegotiable) fees when they want to make a change in who hosts, designs and optimizes a new Web site. The expensive alternative for many has been to start over from scratch with only their contenthttp://www.themarketinggurus.com/2010/02/some-firms-surprised-to-learn-they-do.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-1399978579876415109Fri, 05 Feb 2010 21:12:00 +00002010-02-05T14:25:18.792-07:00online marketing for law firmslaw firm Web site marketingAnother surprising statistic has appeared as we analyze the results of our latest bi-annual survey of law firm marketing effectiveness-- 77% of the 120 corporate, transactional and defense firms reporting to us say they have received work directly through their Web site. The consumer bar-- PI, bankruptcy, whistleblower and family-- years ago figured out the Web could be a source of desirable http://www.themarketinggurus.com/2010/02/most-firms-report-getting-cases-through.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-2034627773746875736Sun, 24 Jan 2010 21:51:00 +00002010-01-24T15:10:26.248-07:00law firm marketing effectiveness surveyonline marketing for law firmsmarketing trends for law firmsbest marketing tactics for lawyersWe're compiling the results from our latest bi-annual National Marketing Effectiveness Survey of Corporate, Transactional and Defense Firms. As trends emerge from the data, we'll be issuing alerts. Here's our first: Nearly half of all firms-- a dramatic increase from two years ago-- report they are using formal search engine optimization (SEO) in an attempt to generate cases directly and by http://www.themarketinggurus.com/2010/01/new-survey-shows-value-of-seo-and.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-131153004040521887Wed, 23 Dec 2009 15:08:00 +00002009-12-23T08:53:34.161-07:00web site development schedulelaw firm web siteswriting for the webdeveloping a websiteWe recently completed a fully-optimized entirely new Web site for a client in just 5.5 months, a record time for our team. This is particularly gratifying because we have clients and know of firms that have struggled for up to two years on their sites, and when done have been dissatisfied with both the process and the results. Here's some reason why this project went quickly and smoothly. http://www.themarketinggurus.com/2009/12/how-to-get-new-web-site-quickly-and.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-1637112084446188550Tue, 08 Dec 2009 02:42:00 +00002009-12-07T20:24:22.667-07:00Create powerful Linked In updates; using social media effectivelyHere are some examples of perfect Updates on Linked In by lawyers from around the country: "...is preparing to defend an employer against an unfair labor practice charge before the National Labor Relations Board", "... is working on a SLAPP motion filed in a prescriptive easement lawsuit", "... is responding to wage & hour audits from the U.S. Department of Labor. The threat of employer audits http://www.themarketinggurus.com/2009/12/140-character-limit-on-linked-in-is-no.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-8785273313234984382Wed, 02 Dec 2009 22:34:00 +00002009-12-02T15:52:10.247-07:00law firm newsletter; newsletter contentI was asked today about law firm newsletters-- if there are any good pre-printed providers for consumer-direct or business/defense firms. We do custom news alerts, electronic and printed, that create Web traffic and referrals for our clients. They create frequency-recency and top-of-mind awareness. We can track calls, email inquiries, Web site visits and cases from to them. Canned content andhttp://www.themarketinggurus.com/2009/12/law-firm-newsletters-custom-content-is.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-4235165888542357491Fri, 20 Nov 2009 16:09:00 +00002009-11-25T10:14:58.977-07:00lawyer personal business developmentlaw firm holiday cardsbest law firm holiday card ideasI received three Thanksgiving cards yesterday from three different firms-- one was a custom design that made an extremely positive impression, the other two were the SAME stock card that looked mechanized and devalued the repute of the recipients. I have addressed best practices to ensure holiday cards contribute to lawyer personal business development and where they fit in a law firm marketing http://www.themarketinggurus.com/2009/11/law-firm-holidays-cards-mistakes-and.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-2174751619664715351Sat, 31 Oct 2009 00:21:00 +00002009-10-31T14:15:52.701-06:00repositioning into new areas of practicemaximize the value of writing articlesIf your law firm marketing plan coming out the recession includes repositioning lawyers into related or new areas of practice, one marketing tactic to consider is having the lawyers author a chapter in a highly-used reference work that’s about the new type of work sought. We just advised a plaintiffs injury trial lawyer, who has done business torts and commercial litigation in the past and wants http://www.themarketinggurus.com/2009/10/repositioning-your-practice-how-to.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-4471591271179255774Tue, 20 Oct 2009 00:09:00 +00002009-11-05T14:19:34.664-07:00moving law officetiming announcement of move to new officesHow far in advance should you notify clients and referral sources that you are relocating your law offices? In our experience, as soon as people get a new address or phone they update their records and start using it. So, we recommend you send the notice of the move to those who are outside your local area on the Wednesday before the Monday you arrive in the new offices, and to local contacts http://www.themarketinggurus.com/2009/10/timing-of-announcing-law-firm-has-moved.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-8056612641839289821Thu, 24 Sep 2009 00:45:00 +00002009-09-24T09:00:12.149-06:00rainmakinglawyer business developmentlawyer networkingThe landmark 2003 study of women rainmakers—the only report of which I am aware that tabulates how much time needs to be spent to create a book of business-- has been updated. Based on 400 interviews, it indicates the threshold for success is for lawyers to devote 8 hours weekly to personal business development. Spend less than eight hours, and originations plummet. Spend more, they soar. The http://www.themarketinggurus.com/2009/09/landmark-2003-study-of-women-rainmakers.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-7410983732473371821Tue, 01 Sep 2009 19:21:00 +00002009-09-01T14:14:17.649-06:00best marketing tacticstrade groups membershipin-house counsel selection processTalked today with a general counsel and her outside coordinating counsel for a national docket of litigation about how they hire and drop local firms-- they assign 5,ooo cases every year of which about 100 go to trial. When searching for a new firm they create an initial list by asking other lawyers, both in-house and in private practice around the country, for references. They want the name ofhttp://www.themarketinggurus.com/2009/09/interview-how-one-in-house-counsel.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-9063981473517051204Mon, 03 Aug 2009 21:28:00 +00002009-08-12T11:37:54.177-06:00why you should market in a recessionstudies on law firm marketingClear (sad) trend: this week I ran into another established firm where the mid-career partners are about to leave to form a new firm. These lawyers, in their late 30s and early 40s for the most part, were mentored and have practiced for most, if not all, their careers at this firm. The founding and senior partners do not want to invest in marketing-- which every study shows would be a good http://www.themarketinggurus.com/2009/08/young-partners-leave-when-older.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-6773996681218511270Mon, 03 Aug 2009 21:05:00 +00002009-08-03T15:23:59.156-06:00social medialawyer business developmentlawyer networkinglaw firm marketingA new report by the ABA shows 43 percent of lawyers are members of an online community, Facebook, Linked In, Legal On Ramp, etc.-- up from just 15 percent one year ago. While some social media sites have faltered or shown they have limited business development potential for a lawyer-- think My Space with Twitter, possibly-- this form of communication is not going away. Our recommendation: yourhttp://www.themarketinggurus.com/2009/08/lawyer-use-of-social-media-triples.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-5796839885315763471Fri, 19 Sep 2008 17:55:00 +00002008-12-17T09:52:22.291-07:00lawyer newsletterslegal newsletterslawyer business developmentAlyn-Weisslegal marketinglaw firm marketingMost lawyers struggle with their individual business development because they don’t reach enough people, or they do not contact those people they know frequently enough. Neither issue is hard to fix. Establishing reach is no more difficult than taking a couple of hours to create a comprehensive mailing list of your clients and referral sources. Your mailing/email list would include experts, otherhttp://www.themarketinggurus.com/2008/09/personal-letters-are-as-good-as.htmlnoreply@blogger.com (Bob Weiss)tag:blogger.com,1999:blog-8158445923877994717.post-7163681524575082305Wed, 27 Aug 2008 15:24:00 +00002008-08-27T09:25:25.592-06:00Thanks for visiting the Alyn Weiss and Associates website, we will be adding blog posts soon.http://www.themarketinggurus.com/2008/08/welcome.htmlnoreply@blogger.com (dano)