Law Firm Marketing Consultants: Tips & Articles
Alyn-Weiss and Associates
Weiss' Monthly Marketing Brief is a column published in Law Practice Today by the American Bar Association and Law Week Colorado. Click on any of the links below to read an article.
Recent Developments In Legal Services Marketing And The Ethical Concerns That Arise From Each
Firm Issues
- SEO Will Make You Better Than Half Online
- Holiday Cards Sign Them, Send Them and Party!
- Nametags
- Returning Client Calls and Emails
- Displaying Logos on Your Website
- Social Media: Do It, Do It Now
- Making the Referral
- Cutting Your Marketing Back?
Risks and Reward Studies of Past Recessions - Filling Seats at Charity and Legal Events
- Questions for Evaluating the Business Development Value of Membership in a Trade, Community or Professional Group
- Marketing Plans in 15 Minutes
- First, Second or Last?
- Snail Mail May be Junk Mail but it Delivers
- Develop Business Through Personal Letters
- Charitable Solicitations: Saying "No" Gracefully
- Lawyers and Marketers Don't See Eye-to-Eye
- Your Logo May Be More Important Than You Think
- Common Reasons 50+ Year Old Lawyers Lose Clients
- Professional Networking During the Holiday Season
- Using Trade Organizations to Network: Three Things You Should Know
- Tips for Getting Published
- What Do Rainmakers Do That Less Successful Lawyers Don't?
- Effectively Market to In-house Counsel Through Your Pro Bono Work
- How Many Marketing People Should We Have on Staff?
- Spending Your Marketing Dollars Wisely
- How Much Should Your Firm Spend on Marketing?
- Marketing Requires Patience Because Results Are Not Immediate
- Increase the Value of Your Martindale-Hubbell Listing
- Who's Who: It's Lame, a Shame and a Waste of Time and Money
- Your Most Important Marketing Copy - What Your Bills Say
- Don't Forget Your Alumni
- Precedent Can Be The Enemy of Effective Marketing
- The Perfect Reception Area-From a Marketing Standpoint
- Should Your Firm Buy a Table at a Charitable or Bar Function?
- What Callers Hear When They Are Put On Hold
- What Do The Jurors Think of Your Web Site?
- Lateral Hires: You Can't Tell Who's Playing Without a Program
- Ensuring Your Firm's Sport Tickets Are Used Effectively
- Proactive Marketing Should Fill the Gaps in a Referral-Based Practice
- Ask and You Will Receive More Than You Expect in Return
- Tips to Get Management to Approve Attending Your Next Professional Luncheon or Convention
- Wake Up Your Referral Program
Advertising
- The Five Truths of Advertising in a Membership Directory
- What Callers Hear When They Are Put On Hold
- Should You Buy An Ad?
- Web Sites Should Be More Than Just An On-line Brochure
- Survey Says...
- Make Sure Your Ads Count
Special Events and Seminars
- Tips For More Effective Seminars and Speeches
- Make it Easy for Them to Remember Your Name
- Ensuring Your Firm's Sport Tickets Are Used Effectively
- Seminars Create Business- Tips To Ensure They Do
Media Relations
- Selective Media Relations
- Making the Cut: Combating Media Omissions
- Maximizing Your Media Presence
- How to Get Your News Releases in Print Faster and More Frequently
- Assume You Are On The Record When Talking To The Press
Trade Groups
- A Model Business Development Expense Reimbursement Policy for Your Firm
- Make it Easy for Them to Remember Your Name
- What Do You Do For A Living?
- Five Tips for Successful Joining
Holiday Tips for Business
- Discuss Who is Coming in Advance to Maximize The Value of Your Holiday Party
- What You Can do This Holiday Season to Keep Clients and Referral Sources
- Professional Networking During the Holiday Season
Other Relevant Articles
- Recent Developments In Legal Services Marketing And The Ethical Concerns That Arise From Each
- The Ratings Game
Lawyers vie to be 'super' and 'best,' to the consternation of some ethics regulators - Should You Design Your Firm's Web Site With Jurors in Mind?
- Economy Influences Professionals
- Selling Points from the Pros
- Weiss Explains Best Sales Practice to Lawyers From All Over The World
- The Young Guns: In Denver's law community, the 'youngsters' are breaking out on their own
- Attorneys And Marketers Applaud Presentation On How To Get Work From Speeches, Meetings and Seminars
- Weiss Speaks to IOMA on Law Firm Search Engine Marketing
- Association of Legal Administrators National Award Goes to Denver Legal Marketing Firm and its Client
- Lawyers Committee Recognizes Marketing Firm for its Support
- Survey: 82% of Business And Transactional Firms Get Cases From Web
Please call us at 303.298.1676 or email us to schedule a private consultation with Bob.
For Email Marketing you can trust
“I sure hope your clients realize everything you do for them…there are not many agency contacts that do as much for their firms as you do.”
-Matthew Kusilek
Associate Publisher
Law & Politics, publisher of Super Lawyers
Subscribe to the American Bar Association’s monthly e-zine on marketing, management, technology and finance which includes Weiss’ Monthly Marketing Brief.