Law Firm Marketing Consultants: Tips & Articles

Alyn Weiss and Associates

Weiss' Monthly Marketing Brief® is a column published in Law Practice Today by the American Bar Association and Law Week Colorado. Click on any of the links below to read an article.

 

 

Firm Issues

Social Media: Do It, Do It Now

Making the Referral

Cutting Your Marketing Back?
Risks and Reward Studies of Past Recessions

Filling Seats at Charity and Legal Events

Questions for Evaluating the Business Development Value of Membership in a Trade, Community or Professional Group

Marketing Plans in 15 Minutes

First, Second or Last?

Snail Mail May be Junk Mail but it Delivers

Develop Business Through Personal Letters

Charitable Solicitations: Saying "No" Gracefully

Lawyers and Marketers Don't See Eye-to-Eye

Your Logo May Be More Important Than You Think

Common Reasons 50+ Year Old Lawyers Lose Clients

Professional Networking During the Holiday Season

Using Trade Organizations to Network: Three Things You Should Know

Tips for Getting Published

What Do Rainmakers Do That Less Successful Lawyers Don't?

Effectively Market to In-house Counsel Through Your Pro Bono Work

How Many Marketing People Should We Have on Staff?

Spending Your Marketing Dollars Wisely

How Much Should Your Firm Spend on Marketing?

Marketing Requires Patience Because Results Are Not Immediate

Increase the Value of Your Martindale-Hubbell Listing

Who's Who: It's Lame, a Shame and a Waste of Time and Money

Your Most Important Marketing Copy - What Your Bills Say

Don't Forget Your Alumni

Precedent Can Be The Enemy of Effective Marketing

The Perfect Reception Area-From a Marketing Standpoint

Should Your Firm Buy a Table at a Charitable or Bar Function?

What Callers Hear When They Are Put On Hold

What Do The Jurors Think of Your Web Site?

Lateral Hires: You Can't Tell Who's Playing Without a Program

Ensuring Your Firm's Sport Tickets Are Used Effectively

Proactive Marketing Should Fill the Gaps in a Referral-Based Practice

Ask and You Will Receive More Than You Expect in Return

Tips to Get Management to Approve Attending Your Next Professional Luncheon or Convention

Wake Up Your Referral Program

 

Advertising

The Five Truths of Advertising in a Membership Directory

What Callers Hear When They Are Put On Hold

Should You Buy An Ad?

Web Sites Should Be More Than Just An On-line Brochure

Survey Says...

Make Sure Your Ads Count

 

Special Events and Seminars

Tips For More Effective Seminars and Speeches

Make it Easy for Them to Remember Your Name

Ensuring Your Firm's Sport Tickets Are Used Effectively

Seminars Create Business- Tips To Ensure They Do

 

Media Relations

Selective Media Relations

Making the Cut: Combating Media Omissions

Maximizing Your Media Presence

How to Get Your News Releases in Print Faster and More Frequently

Assume You Are On The Record When Talking To The Press

 

Trade Groups

A Model Business Development Expense Reimbursement Policy for Your Firm

Make it Easy for Them to Remember Your Name

What Do You Do For A Living?

Five Tips for Successful Joining

 

Other Relevant Articles

The Ratings Game
Lawyers vie to be 'super' and 'best,' to the consternation of some ethics regulators

Should You Design Your Firm's Web Site With Jurors in Mind?

Economy Influences Professionals

Selling Points from the Pros

 

 

 

Please call us at 303.298.1676 or email us to schedule a private consultation with Bob.