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Alyn-Weiss and Associates Blog

Keep up with our blog to learn the latest news in marketing for lawyers.

Friday, April 9, 2010

Would you walk away from $70M

We get a lot of questions about whether or not its worthwhile to participate in social networks such as LinkedIn. Our advice is always, "yes, do it, do it now. "
Proof that it works. We're in LA this week speaking about marketing effectiveness and best practices in marketing at an annual meeting of a national law firm network. I met a corporate lawyer who got a $70m international transaction from LinkedIn.
Here's how it worked: The international client did a Google search for a corporate lawyer with experience working with companies who have operations in Asia. The lawyer's LinkedIn profile showed-up in the search results. The client reviews the lawyer's profile and finds out everything he needs to know about the lawyer to hire him. The lawyer runs 3 LinkedIn groups, participates in other industry related groups, he has his blog linked to his LinkedIn account he updates his status and he asks for and makes recommendations... consistently. So, is it worthwhile to participate in social networks such as LinkedIn? Yes. Do it, do it now.

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posted by Jessica Jaramillo at 12:28 AM

Sunday, January 24, 2010

New Survey Shows Value of SEO and Online Marketing

We're compiling the results from our latest bi-annual National Marketing Effectiveness Survey of Corporate, Transactional and Defense Firms. As trends emerge from the data, we'll be issuing alerts. Here's our first: Nearly half of all firms-- a dramatic increase from two years ago-- report they are using formal search engine optimization (SEO) in an attempt to generate cases directly and by referral. And, 24% percent of the firms using SEO say they are getting desirable cases from their SEO. Online marketing, long ago effectively adopted and today considered a must by most all personal injury, consumer bankruptcy and family law practices, is now proven to be an effective tactic for business lawyers and commerical litigators, as well. SEO must be considered for the mix of tactics when writing or evaluating any law firm marketing plan.

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posted by Bob Weiss at 2:51 PM