Weiss speaks to IOMA on Law Firm Search Engine Marketing
In The News
June 26, 2006
DENVER - The Institute of Management Association (www.ioma.com) has selected Robert A. Weiss, president of Alyn-Weiss & Associates, Inc., as one of three panelists for a national webinar on how law firms can generate clients and traffic through search engine optimization.
The webinar is from noon to 1:30 pm on Wednesday, July 12, 2006. The other two panelists are Bob Zausner, a legal author for Philadelphia's Kline & Specter, P.C. (www.klinespecter.com) and Bill Fukui, director of marketing and sales for Page1 Solutions in Golden, Colorado (www.page1solutions.com).
"Law firm Web sites are the single most effective marketing tool employed by corporate, transactional and defense firms," according to Alyn-Weiss' 2006 Law Firm Effectiveness Marketing Survey.
For over 20 years, IOMA has been an independent source of exclusive business management information for experienced senior and middle management professionals. IOMA products are created to help professionals improve on-the-job efficiency, and to enhance the financial performance of business organization.
Weiss has been active in the ABA as a contributing editor and lecturer. He writes "Weiss' Monthly Marketing Brief," a column published in Law Practice Today, the ezine of the section. Weiss has also developed several litigation publicity and marketing ethics workshops, one of which he presented at the 2004 ABA National Convention in Atlanta.
BACKGROUND
Alyn-Weiss & Associates, a marketing communication and public relations firm, was founded in 1981. The firm practices nationwide developing marketing plans and providing business development consulting for the legal industry. The award-winning marketing and public relations programs created by the firm have helped law firms dramatically increase in size and profitability, enter new markets, and - most importantly - allowed many lawyers to reposition themselves into new areas of practice, in the process rejuvenating their careers and passion for the law.
MORE INFORMATION: Contact Bob Weiss at (303) 298-1676 ext. 3 or by email at weiss@prdenver.com.
For Email Marketing you can trust
"Frankly, Alyn-Weiss has been a godsend to us. Extremely knowledgeable; have worked with law firms throughout the country; and have vast resources at their disposal."
-Albert J. Fielder Jr., Administrator, Gould Cooksey Fennell, p.a.
Subscribe to the American Bar Association’s monthly e-zine on marketing, management, technology and finance which includes Weiss’ Monthly Marketing Brief.
