Weiss’ Legal Marketing in Brief®

Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

Dec 23rd, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]

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Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary

Oct 7th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?  You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic.  If the recipient […]

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Full Harness: Keys to obtaining and managing Super Lawyers ratings

Sep 16th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client’s marketing partner, Susan Trent, a creditors’ rights and workout attorney at Rothberg Logan & Warsco in Fort Wayne, Indiana, took notes as she listened. I’ve combined those with our thoughts below: Super Lawyers – Top […]

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No evidence of ‘pervasive problem’ caused by lawyer ranking services

Oct 5th, 2011 | Uncategorized

The ABA Commission on Ethics 20/20, reporting at the association’s annual meeting in August, has decided there is no evidence of a ‘pervasive problem’ caused by lawyer rankings services. “We found no evidence that anyone has been caused any harm by this,” said one of the commission’s co-chairs.  Existing ethics rules adequately govern advertising and […]

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Study shows weak online profiles thwart the power of personal recommendations

Sep 7th, 2011 | Law Firm Marketing, Uncategorized

Research has long shown nothing is more powerful than a word-of-mouth recommendation from a trusted source, but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due to the […]

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Voted “Best Legal Marketing Firm” three years in a row

Aug 30th, 2011 | Uncategorized

Alyn-Weiss & Associates has been voted Barrister’s Best – Best Legal Marketing Firm by legal administrators and attorneys in Law Week Colorado.   Bob Weiss was acknowledged this year as one of Colorado’s best known legal marketers and also for his recently published book, Legal Marketing in Brief® which is available in print and on […]

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Showing genuine interest in others leads to higher billing rates

Jul 19th, 2011 | Law Firm Marketing, Uncategorized

Recent studies of how lawyers and non-lawyers find and evaluate legal counsel confirm the practice of law has always been a relationship business and remains a relationship business despite the growing importance and use of the Internet. In combination, the studies indicate that a genuine relationship based on providing relevant information leads to higher hourly […]

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How To Answer “What Do You Do For A Living?”

May 26th, 2011 | Law Firm Marketing, Uncategorized

I recently learned a better way to remember and construct the answer to the most important and most common marketing question lawyers are asked. The question:  What do you do for a living? The answer: “I + (action word) + (target market) + (problem solved or benefit provided).” Many refer to this answer as your […]

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Social Networking is Working

Jan 17th, 2011 | Uncategorized

The ABA says 10 percent of those responding to a survey on social networking report that “far from being a time waster… they have had a client retain their legal services as a result of use of online communities/social networking.” Our own survey of corporate transactional and defense firm is consistent with what the ABA […]

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How to use social media effectively, and advise your clients about it, too

Sep 16th, 2010 | Law Firm Marketing, Uncategorized

The advent of social media and rise of “citizen journalism” through blogging, LinkedIn and Facebook communications is putting most business lawyers and litigators into what amounts to what we once all dubbed media lawyers. In response we are creating a presentation, that includes a tutorial in how to use social media, so lawyers unfamiliar with various social media […]

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