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Weiss’ Legal Marketing in Brief®


Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates

Mar 27th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

The business case for sponsorships and charitable donations in an employer’s local community is well documented:  it increases brand awareness and name recognition, may lead to improved employee retention, can earn an organization the benefit of the doubt in a crisis, increases the existing prospect and client/customer base and, if done properly, may serve to […]

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LinkedIn® Posting v. Updates – The Difference and How to Use Both

Jan 31st, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

I have trained hundreds of lawyers to use LinkedIn®.  The training covers basic profile updates, an overview of what the platform does and how to use it to maintain frequency with Connections. The need to understand and use LinkedIn is clear for professionals. The network has evolved and grown tremendously since its launch in May 2003, […]

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3 Tenets of a Good Law Firm Coaching Program

Jan 10th, 2017 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Originally, coaches were hired to help fix the acerbic behavior of rainmakers who caused heavily-recruited and talented younger lawyers to quit and who senselessly churned through competent professional staff. Think, screamers and pencil-throwers. Today, coaching is less about intervention and more about facilitating effective individual business development.  The problem: no research has followed coached lawyers […]

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SURVEYS: Marketing spending down, staffing and personal effort up

Nov 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]

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“It’s the most wonderful time of the year…”

Nov 1st, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Tis’ the season for law firms to begin the debate of holiday cards and gifts.  Who gets what?   How much will this cost?   Can you put a price on business referrals? On and on… The main problem: the mailing list.  This is often the most difficult (and dreadful) task for both the staff and attorneys […]

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CASE STUDY: How a little-read law review article  became an e-book and series of alerts  distributed to thousands on social media

Sep 27th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]

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Five Digital Marketing Trends Your Firm Should Embrace

Sep 13th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Online marketing is a huge piece of a law firm’s strategy, yet like the technology driving it, the tactics are quickly evolving.  One day you’re hearing pay-per-click is best, the next it’s banner advertising, now social media links on your bios are key – what’s next??  I have the answer for you. At the Legal […]

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How Fast Should You Respond To Calls And E-Mails?

Jul 5th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

You should return client calls and emails on the same business day and within four hours. That’s the new standard we see in client satisfaction surveys we have completed over the past 12 months for both trial and transactional firms. We’ve asked: “What constitutes ‘promptness’ when receiving a response to your e-mails and phone calls?”  […]

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8 Ways to Get Referrals from Non-Clients

Jun 21st, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals from people who have never worked directly with you. Most studies reveal about 75 percent of new clients are personally referred to you by existing clients. So motivating non-clients to refer is an important source […]

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How to Increase Revenue Without Spending More on Marketing

Jun 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]

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