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Weiss’ Legal Marketing in Brief®


Businesses That Blog Generate 5 Times More Traffic

Jan 17th, 2012 | Law Firm Marketing

Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than 4 times per month,” the report reveals, adding that those businesses also generate, more importantly, 4 times as many leads. Now we’re talking, it’s not so much about traffic, it’s about case leads. But we […]

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Why You Shouldn’t Buy Supplemental Lawyer Ratings And Rankings Profiles In Major Publications

Jan 5th, 2012 | Law Firm Marketing

We do not recommend firms purchase added profiles of lawyers in the special supplements offered in prestigious local and national publications to further highlight lawyer peer-review rankings and ratings. We make this recommendation despite it likely rankling some of our decades-long good relations and friendships with the raters– Super Lawyers®, Martindale-Hubbell® and The Best Lawyers […]

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Changes to Martindale Hubbell rules governing how it displays your peer review rating online

Dec 12th, 2011 | Law Firm Marketing

Stating their goal is greater transparency, Martindale Hubbell has announced it’s changing the rules governing how it displays your peer review rating online. They’ve also changed how you will learn of and what occurs when you suppress or comment upon written feedback made by other lawyers and clients on your profile. It surprises many of […]

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Find, claim and cleanse your online directory listings

Oct 18th, 2011 | Law Firm Marketing

Many state and local bar associations, and a few notable national entities, have now abandoned their printed membership directories. More broadly, our analysis and recommendations in response to this, which appear below, prompts us to remember lawyers and firms must have a process for managing all of your online contact information. Every law firm marketing […]

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How To Manage Your Online Reputation

Sep 26th, 2011 | Law Firm Marketing

Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]

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Best practices for updating your online biography

Sep 19th, 2011 | Law Firm Marketing

A best practice is to list representative matters in which you have been involved on your biography on your law firm website. The test for that list being most effective for referring and retaining lawyers is: The representative matters shows familiarity with a potential client’s industry, say, oil and gas The list shows familiarity/experience with […]

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Study shows weak online profiles thwart the power of personal recommendations

Sep 7th, 2011 | Law Firm Marketing, Uncategorized

Research has long shown nothing is more powerful than a word-of-mouth recommendation from a trusted source, but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due to the […]

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Get maximum traditional and online media coverage for you and your firm

Sep 1st, 2011 | Law Firm Marketing

Media coverage, including comments and linking by influential bloggers, can create credibility for lawyers and firms, and result in file and case inquiries. Here’s the outline of a mechanism that can help maximize traditional and online media coverage for you and your firm: Create a list of publications and blogs, including any key trade publications […]

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Marketing effectiveness is indeterminable if lawyer business development time is not formally tracked

Aug 25th, 2011 | Law Firm Marketing

A law firm must track the time its lawyers spend on marketing. The reason: you can’t evaluate and manage what you don’t measure. It is an old management adage that is still accurate today. Unless you measure something you don’t know if it is getting better or worse, and you can’t properly construct your law […]

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How to market an insurance defense firm

Aug 22nd, 2011 | Law Firm Marketing

Every insurance defense lawyer would like to be able to charge higher hourly rates. Over the decades nearly every insurance defense law firm marketing plan we’ve written has included this as a goal. It makes sense to represent former commercial insureds directly, or in matters where the client has a self-insured retention and control selection […]

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