Weiss’ Legal Marketing in Brief®

New Tactics for 2013 Based on Advertising Age Report

Nov 14th, 2012 | Law Firm Marketing, Legal Marketing in Brief

A special report by Advertising Age, our own research and a recent survey from AVVO/LexBlog may affect how you look at your law firm’s 2013 (and beyond) marketing budget and tactics.   AVVO and our own surveys show the majority of time and money spent by most law firms on marketing is now related to […]

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Great Recession = Great Marketing Opportunity for Smaller Firms

Nov 9th, 2012 | Law Firm Marketing, Legal Marketing in Brief

The Great Recession has created the Great Marketing Opportunity for smaller full-service law firms and boutique practices. That’s what several in-house lawyers I’ve met with have told me recently. The reasons: they see your lower operating costs and correspondingly lower rates; they feel the personal partner-level touch you can give every file; they value the […]

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Half of Big Law’s Partner Report Having No Formal Business Development Training

Oct 23rd, 2012 | Law Firm Marketing, Legal Marketing in Brief

Despite the critical role they admit business development is likely to play in their future success, a new survey reveals nearly half of Big Law’s new partners report having received no formal training in business development before or after their promotions.  And they’re worried about it. These are lawyers at large firms where you’d think […]

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Climbing The Ladder Of Effective Sales Communications

Oct 19th, 2012 | Law Firm Marketing, Legal Marketing in Brief

Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective.  If your contacts with a prospect or referral source are heading down the ladder that means […]

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Best Practices For E-Newsletters And E-Alerts

Sep 24th, 2012 | Law Firm Marketing, Legal Marketing in Brief

We monitor blogs and newsletters from numerous leading web site designers and search engine optimization companies.  Here’s a recent message with tips about formatting e-newsletters and email alerts we think you’ll want to read.  It’s in reaction to data indicating most people now access most content through a mobile device. It’s written by Bill Fukui, […]

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What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

Sep 6th, 2012 | Law Firm Marketing, Legal Marketing in Brief

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]

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How Quickly Should You Respond?

Aug 27th, 2012 | Law Firm Marketing, Legal Marketing in Brief

It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]

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77% of Firms Report Using LinkedIn as a Marketing Tactic

Aug 2nd, 2012 | Company News, Law Firm Marketing

Our latest bi-annual National Marketing Effectiveness Survey reveals 77% percent of corporate, transactional and defense firms have embraced LinkedIn as part of their mix of business development tactics and that 15 percent have received cases directly and by referral from the professional online networking site. Our just completed survey also presents other intriguing results we’re […]

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Attending A Convention Or Seminar? Maximize Your Efforts!

Jul 3rd, 2012 | Law Firm Marketing, Legal Marketing in Brief

Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing most industry events are simply vacations in disguise. Conferences are an incredibly efficient way to start and deepen existing relationships. They key is to eliminate an event’s success being left to random contact in meeting […]

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Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort

Jun 26th, 2012 | Law Firm Marketing, Legal Marketing in Brief

When a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of clients and referral sources continue their relationships with that lawyer, and that the new capabilities that lawyer provides within your firm are learned by your firm’s existing clients. Here’s a basic checklist to follow. It’s […]

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