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Weiss’ Legal Marketing in Brief®


Struggling with content?

Mar 6th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of their websites, for blogs and for newsletters or alerts they’d like to send to clients.  What most firms and lawyers don’t realize is they have already created most of the content they need— it’ s […]

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Stuck on over what images are best for the Home page on your website?

Feb 24th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Research confirms those images matter far less important than you think. Most people don’t ever see them— they enter your site elsewhere seeking far more important information. http://www.natlawreview.com/article/law-firm-website-traffic-disappearing-homepage In fact, here’s a law firm that made its list of attorney bios its Home page.  Overall, bio pages are where the traffic that matters goes.  http://www.coblentzlaw.com/

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You’ve Been Named a Top Lawyer!

Feb 3rd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Lawyers nationwide have touted their recognition by The Legal Network® on their websites and in press releases, and like me, many ordered and are proudly displaying one of those flashy plaques that says they are top lawyers in their state recognized for having the highest ethical standards and professionalism. There’s just one problem. I’m not […]

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Hummingbird Reinforces Content is King

Nov 6th, 2013 | Company News, Law Firm Marketing, Legal Marketing in Brief

A couple months ago, Google indicated it released an update that was intended to improve the manner in which the search engine processes text.  The update was named Hummingbird because it was supposed to be “precise and fast.” You may have heard or soon will hear rumblings as to what you “need to do” in […]

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Are You Analyzing Your Email Newsletters and Alerts?

Dec 5th, 2012 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters.  It will also show how many clicked through to your site.  If you get 20% or more of recipients to open your alert, that’s pretty good.  Sometimes we see 40% […]

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77% of Firms Report Using LinkedIn as a Marketing Tactic

Aug 2nd, 2012 | Company News, Law Firm Marketing

Our latest bi-annual National Marketing Effectiveness Survey reveals 77% percent of corporate, transactional and defense firms have embraced LinkedIn as part of their mix of business development tactics and that 15 percent have received cases directly and by referral from the professional online networking site. Our just completed survey also presents other intriguing results we’re […]

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