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Weiss’ Legal Marketing in Brief®


Do Clients and Referral Sources Really Care About Ethics? Study Shows No Matter What They Say About Ethical Behavior, Other Factors are Most Important

Oct 21st, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

We have always found it curious that while our lawyers list ethics, pro bono, community projects and in recent years green initiatives as important aspects of their marketing message the law firm clients we survey never mention them as substantively affecting referrals and retention. A new study shows why this may be the case. We […]

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Should you join a leads group, one run by your local chamber of commerce or by a national organization such as BNI or Le Tip?

Sep 22nd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

It depends. Lawyers can build solid portions of their practices from such groups, but as often as not quit them in frustration. The evaluation starting point is the group needs to be cohesive and that’s attained by member being similar in age, educational background, income, occupational prestige, marital status— the research-proven criteria for creating trust […]

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Big firm lawyers are not twice as good, but charge twice as much as small firms

Jul 24th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Our clients, the local and regional full-service law firms of 50 or so lawyers, regularly talk about the value their reduced billing rates present but struggle to actually quantify and properly package the advantages when talking to key prospects with a regular flow of files. New survey data reveals just how compelling that rate difference […]

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Differentiating characteristics you might use to create a brand

Jun 25th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

We hear a great deal of empty talk about “branding” law firms.  Many seem to think it’s all about a catchy tagline or snazzy signature image. Hundreds of firms spend tens of thousands of dollars in search of one or the either every year. At the heart of branding any professionals service (or product) are […]

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Why your firm should send a client survey

Jun 11th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Many law firms are uncomfortable doing client satisfaction surveys, a key step in writing a marketing plan.  It often takes time to convince recalcitrant law firm partners that only good comes from asking clients how you can improve your firm and service.  I mean “good” as in seeing increased referrals from clients that we can […]

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Should your firm buy advertising in a local magazine?

May 22nd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Absent having a robust social media program, solid presence in national bar and influential local trade groups, membership in a vibrant law firm network, holding the key peer-review ratings, a law firm will find itself with little choice but to consider comparably cost-inefficient marketing tactics, particularly directory and specialty magazine advertising. We were reminded of […]

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Rainmaking: Another Study Reveals How Much Time You Should Spend

May 4th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

The landmark 2003 study of women rainmakers— the first definitive report tabulating how much time lawyers spent to create a solid book of business— was updated a few years back and reconfirmed the finding of the original report. As well, in February 2014 yet another study was released confirming the time investment required to become […]

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What’s in a plan?

Apr 3rd, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

When we write a law firm marketing plan for a corporate, transactional or defense firm, we always survey clients to determine why, among other things, they retained the firm originally, why they keep doing business with the firm, what they expect of the firm’s lawyers and what the firm might improve upon. The results drive […]

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Extending the value of your case win

Mar 20th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Was asked by a friend this morning how at low cost he might extend the promotional value of a recent case win.  Here’s my advice to him: “I would suggest you get this posted not only to your blog but also put it out on PRWeb, a reasonably priced optimized press release service. See http://www.prweb.com/.  […]

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Struggling with content?

Mar 6th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

One of the consistent struggles mid-size law firms face is the challenge of creating fresh content for news sections of their websites, for blogs and for newsletters or alerts they’d like to send to clients.  What most firms and lawyers don’t realize is they have already created most of the content they need— it’ s […]

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