FREE ADVICE AND TIPS

Weiss’ Legal Marketing in Brief®


How to Increase Revenue Without Spending More on Marketing

Jun 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]

Read more


Clients Want To Help Lawyers Sleep Better

May 3rd, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Professionals who lose sleep over “client satisfaction” would seem quite likely to seek feedback so they can improve their level of service and results. Both a recent Lexis Nexis poll and remarks by in-house counsel at a major legal industry event seem to indicate just the opposite is common at most law firms. At the […]

Read more


What You Do After Making A Referral Is As Important As The Referral Itself

Apr 19th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

What occurs after you refer a matter to another lawyer or professional is as important as making the referral.  The reason: you want to make sure the person you referred was well taken care of.  If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]

Read more


The Single Most Difficult, Yet Valuable, Marketing Tactic

Mar 14th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]

Read more


The Road Ahead:  Report on personnel, marketing, fee structures, growth trends

Dec 15th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business.  I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]

Read more


Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations

Dec 2nd, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]

Read more


Holiday Marketing Tip #2:   Research shows holiday gifts and signed cards show how much you value your client relationship

Nov 24th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

If you haven’t started thinking about sending holiday cards and gifts to your key clients and referral sources, you are already falling behind in your holiday season marketing. “Bah, humbug!” you say? Well, consider some research I found about cards, about signing them and about gift-giving.  If you agree with it, and I think you will, my […]

Read more


DATA: Corporate counsel hire lawyers, not firms

Apr 14th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Over the past year, data has emerged confirming our long-held belief that corporate counsel are “hiring lawyers and not law firms.”  We’ve always said private practice is a relationship business and that most institutional branding was not worth the cost absent solid personal selling and community/trade positioning by lawyers. This also point out why your […]

Read more


E-Cards are easy, but might not convey what’s necessary

Dec 16th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year? You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card is fine, according to what little research there is on this topic. If the recipient […]

Read more


Marketing spending rebounds post-recession and online promotion now creates a flow of lucrative new matters for business firms

Dec 9th, 2014 | Company News, Law Firm Marketing, Legal Marketing in Brief

Legal marketing spending has rebounded to pre-recession levels according to our new national survey of local and regional business law firms. Another key finding in the survey in which we sought to determine what marketing tactics work best and which are in decline in addition to spending patterns: law practices must effectively embrace digital promotion […]

Read more


« Newer PostsOlder Posts »

Get Our Tips By Email

Request Report