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Weiss’ Legal Marketing in Brief®


Hummingbird Reinforces Content is King

Nov 6th, 2013 | Company News, Law Firm Marketing, Legal Marketing in Brief

A couple months ago, Google indicated it released an update that was intended to improve the manner in which the search engine processes text.  The update was named Hummingbird because it was supposed to be “precise and fast.” You may have heard or soon will hear rumblings as to what you “need to do” in […]

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Get Clients To Rate You On Martindale

Oct 15th, 2013 | Law Firm Marketing, Legal Marketing in Brief

We urge our clients have full listings on Martindale-Hubbell and consistently find when they do that website analytics reveal www.martindale.com and www.lawyers.com, MH’s two online properties, are the single largest third-party sources of referral traffic to the law firm’s website.  Various studies discussed on this blog and in my book support that business owners and in-house counsel rely […]

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What In-House Lawyers Want Outside Counsel To Keep In Mind

Oct 9th, 2013 | Law Firm Marketing, Legal Marketing in Brief

We regularly work with clients seeking more work from corporate legal departments. In recent years we’ve found smaller firms have advantages they can emphasize to great effect over Big Law competitors. Before your firm formalizes any such effort, however, your lawyers should watch these videos reviewing basic trends and leading concerns of in-house counsel about […]

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Who’s Keeping Score?

Sep 25th, 2013 | Law Firm Marketing, Legal Marketing in Brief

A client asked us today if we could help them develop a scorecard for marketing.  I replied that we could develop a checklist that might prove helpful, but that after 30 years owning my own consultancy (and other businesses) the scorecard that matters most comes not from your law firm marketing consultant but from your […]

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How to Increase Your Chances of Keeping a Client Sevenfold

Sep 5th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Most firms do not spend much time focusing on cross-selling. It’s the rare practice that actively seeks to expand the number of lawyers who are familiar with an account, no matter how many different practice groups work with that client.  The statistics below, recently released on LexisNexis’ blog Make More Rain, show why these issues […]

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Professionals Need Social Media Presence

Aug 21st, 2013 | Law Firm Marketing, Legal Marketing in Brief

Buyers of professional services self-diagnose their problems and are far into the selection process– 60 percent of the way to retention– according to new research further substantiating that a robust online and social media presence is requisite for attorneys. In addition, being a social media “hold out” is perilous for a professional.  It makes you […]

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Failing to check your local listings and your business goes to the dogs

Aug 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

While checking out reviews and confirming local listings on Google for Alyn-Weiss & Associates today, I learned that a dog owns my business and that we are engineers not law firm marketing consultants. My business, according to coloradoreviews.us, is owned by Rafferty Walker-Weiss, an Airedale long dead and whose ashes are scattered in the backyard. Rafferty […]

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RICO Lawsuit Against SEO Company

Aug 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Search Engine Optimization, done right, can support referrals and drive work directly to a law firm and lawyers.  Our national surveys of consumer law firms, litigation boutiques and business law firms reveal this to be true and it’s a best practice we include in every law firm marketing plan we write. Done wrong, as alleged […]

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“Getting in the Newspaper”

Aug 8th, 2013 | Law Firm Marketing, Legal Marketing in Brief

National Public Radio this morning pointed out that Pres. Obama has not given an interview to The Washington Post in four years, but was recently interviewed on Amazon for it Kindle Singles interview service. The next time one of your lawyers talks about the importance of “getting in the newspaper” keep that in mind. Perhaps […]

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Attention All AV Rated Lawyers

Jul 31st, 2013 | Law Firm Marketing, Legal Marketing in Brief

You may not remember that you (and a number of your partners) were among tens of thousands of attorneys who were assigned an AV-5.0 rating in 2010 when Martindale-Hubbell added a numerical component to its AV, BV, CV designations. When Martindale announced that modification, they also said they would begin randomly re-rating all lawyers with […]

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