FREE ADVICE AND TIPS

Alyn-Weiss’ Marketing Brief


CHECKLIST: One dozen law firm website issues that may stem retention or referral

Jan 5th, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf.  You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]

Read more


Data reveals why you need to be listed in Martindale-Hubbell®

Dec 29th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel.  Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]

Read more


Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

Dec 23rd, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]

Read more


Why you should post firm alerts and bulletins to your LinkedIn® account

Dec 23rd, 2015 | Law Firm Marketing, Legal Marketing in Brief

In short, it’s because lawyers and staff are the most credible information sources your firm can harness.  It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year.  Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]

Read more


The Road Ahead:  Report on personnel, marketing, fee structures, growth trends

Dec 15th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business.  I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]

Read more


Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations

Dec 2nd, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]

Read more


Full Harness: Keys to obtaining and managing Super Lawyers ratings

Sep 16th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

My partner, Amber Vincent, just gave a webinar about how to fully harness Super Lawyers® and maximize rankings. Our client’s marketing partner, Susan Trent, a creditors’ rights and workout attorney at Rothberg Logan & Warsco in Fort Wayne, Indiana, took notes as she listened. I’ve combined those with our thoughts below: Super Lawyers – Top […]

Read more


How long does it take for marketing efforts, individual or firm-wide, to generate revenue?

Jul 31st, 2015 | Law Firm Marketing, Legal Marketing in Brief

How long does it take for more formalized marketing efforts, individual or firm-wide, to generate revenue?  It’s a common and important question to get answered as you make the investment in updating or finally formalizing marketing plans and initiatives. With the possible exception of plaintiff cases, or specialty assignments caused by a statutory deadline, firms […]

Read more


Why there’s no reason to buy one of those new .lawyer or other legal domain names

May 12th, 2015 | Law Firm Marketing, Legal Marketing in Brief

Coming to your inbox soon will be tempting offers to buy newly available domain names for your website including .lawyer and .law. Save your shekels. These “top level domain names”, or TLDs, will be expensive. We’ve asked various search experts about them in recent months and the consensus remains that for all but the largest […]

Read more


Why your employees, both lawyers and staff, should post firm alerts and bulletins to LinkedIn

May 1st, 2015 | Law Firm Marketing, Legal Marketing in Brief

  In short, it’s because lawyers and staff are the most credible information sources your firm can harness. It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year– social media is a “better” platform for news and information. Here are excerpts from a recent post on […]

Read more


« Newer PostsOlder Posts »

Get Our Tips By Email

Request Report

  • This field is for validation purposes and should be left unchanged.