Weiss’ Legal Marketing in Brief®

How Quickly Should You Respond?

Aug 27th, 2012 | Law Firm Marketing, Legal Marketing in Brief

It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]

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77% of Firms Report Using LinkedIn as a Marketing Tactic

Aug 2nd, 2012 | Company News, Law Firm Marketing

Our latest bi-annual National Marketing Effectiveness Survey reveals 77% percent of corporate, transactional and defense firms have embraced LinkedIn as part of their mix of business development tactics and that 15 percent have received cases directly and by referral from the professional online networking site. Our just completed survey also presents other intriguing results we’re […]

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Attending A Convention Or Seminar? Maximize Your Efforts!

Jul 3rd, 2012 | Law Firm Marketing, Legal Marketing in Brief

Conferences are expensive in terms of money and time spent by lawyers, and many firms often question their value believing most industry events are simply vacations in disguise. Conferences are an incredibly efficient way to start and deepen existing relationships. They key is to eliminate an event’s success being left to random contact in meeting […]

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Veteran Lawyer Joining A Firm? Ramp Up That Personal Selling Effort

Jun 26th, 2012 | Law Firm Marketing, Legal Marketing in Brief

When a veteran lawyer joins your firm there are specific marketing steps to take to ensure the maximum number of clients and referral sources continue their relationships with that lawyer, and that the new capabilities that lawyer provides within your firm are learned by your firm’s existing clients. Here’s a basic checklist to follow. It’s […]

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What do the Jurors Think of Your Website? Foreman fined $500 for looking

Apr 2nd, 2012 | Law Firm Marketing

Most law firms carefully craft their websites to leave a certain impression with potential clients, the firm’s existing clients, referral sources, employees and potential employees. Have you ever considered what jurors might think of your litigators and firm after a visit to your website during trial? Jury consultants lecturing at national conventions confirm what interviews […]

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Blogging Dramatically Increases Website Visits and LEADS

Jan 22nd, 2012 | Law Firm Marketing

I recently posted here saying that a new study reveals blogging dramatically increases web site visits and LEADS. Now there’s more evidence that social media will increase revenue and that it must be fully considered for your law firm marketing plan mix. Although this latest survey was not specific to professional services we take careful […]

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Businesses That Blog Generate 5 Times More Traffic

Jan 17th, 2012 | Law Firm Marketing

Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than 4 times per month,” the report reveals, adding that those businesses also generate, more importantly, 4 times as many leads. Now we’re talking, it’s not so much about traffic, it’s about case leads. But we […]

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Why You Shouldn’t Buy Supplemental Lawyer Ratings And Rankings Profiles In Major Publications

Jan 5th, 2012 | Law Firm Marketing

We do not recommend firms purchase added profiles of lawyers in the special supplements offered in prestigious local and national publications to further highlight lawyer peer-review rankings and ratings. We make this recommendation despite it likely rankling some of our decades-long good relations and friendships with the raters– Super Lawyers®, Martindale-Hubbell® and The Best Lawyers […]

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Changes to Martindale Hubbell rules governing how it displays your peer review rating online

Dec 12th, 2011 | Law Firm Marketing

Stating their goal is greater transparency, Martindale Hubbell has announced it’s changing the rules governing how it displays your peer review rating online. They’ve also changed how you will learn of and what occurs when you suppress or comment upon written feedback made by other lawyers and clients on your profile. It surprises many of […]

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Find, claim and cleanse your online directory listings

Oct 18th, 2011 | Law Firm Marketing

Many state and local bar associations, and a few notable national entities, have now abandoned their printed membership directories. More broadly, our analysis and recommendations in response to this, which appear below, prompts us to remember lawyers and firms must have a process for managing all of your online contact information. Every law firm marketing […]

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