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Weiss’ Legal Marketing in Brief®


Embracing LinkedIn: Connections

Jun 4th, 2013 | Law Firm Marketing, Legal Marketing in Brief

In every law firm marketing plan we write, we recommend lawyers embrace LinkedIn.  We also offer training in how to best use the platform. As we train, many lawyers ask us: “I have worked hard to create and nurture my contacts, why would I put them out on the Internet for anyone, including other lawyers, […]

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Trend: from smaller offices local firms are serving bigger clients

May 1st, 2013 | Law Firm Marketing, Legal Marketing in Brief

Your office is going to get smaller — it’s going to be maybe half its current size — and your firm will be building a lot of conference rooms. You’ll also be eliminating secretarial stations the next time you move or when you remodel after the next renewal of your lease. Those are some of […]

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Finding the soft underbelly of Big Law’s marketing so our clients can compete

Feb 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

This week I was reading the brochure describing the Legal Marketing Association (LMA) annual conference to be held in Las Vegas in April.  In it was a chart starkly reminding me of our market position.  This pie chart showed that 89 percent of those who attended the LMA conference last year were marketers from firms […]

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Cancel All Yellow Pages!

Jan 30th, 2013 | Law Firm Marketing, Legal Marketing in Brief

I was driving to work today and spotted this scene– a stark reminder why we tell every law firm not to spend a penny on yellow pages. Doesn’t matter whether your clients are consumers, executives or other lawyers. San Francisco even discussed fining publishers for doing what’s pictured here. Remember, you paid to have the […]

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Law Firm Holidays Cards: Mistakes and Best Practices

Dec 11th, 2012 | Law Firm Marketing, Legal Marketing in Brief

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression, the other two were the SAME stock card. In a prior article published by the ABA, I addressed best practices to ensure that holiday cards contribute to lawyer personal business development and explained where they […]

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Are You Analyzing Your Email Newsletters and Alerts?

Dec 5th, 2012 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters.  It will also show how many clicked through to your site.  If you get 20% or more of recipients to open your alert, that’s pretty good.  Sometimes we see 40% […]

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Half of Big Law’s Partner Report Having No Formal Business Development Training

Oct 23rd, 2012 | Law Firm Marketing, Legal Marketing in Brief

Despite the critical role they admit business development is likely to play in their future success, a new survey reveals nearly half of Big Law’s new partners report having received no formal training in business development before or after their promotions.  And they’re worried about it. These are lawyers at large firms where you’d think […]

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Climbing The Ladder Of Effective Sales Communications

Oct 19th, 2012 | Law Firm Marketing, Legal Marketing in Brief

Every sales situation is different, but generally speaking a lawyer’s “selling” effort should be authentic and progress up what many call “the ladder of communication effectiveness”. This ensures each contact a lawyer makes is becoming more personal, more effective.  If your contacts with a prospect or referral source are heading down the ladder that means […]

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What 2013 Marketing Tactics Will Law Firms Invest In or Cut?

Sep 6th, 2012 | Law Firm Marketing, Legal Marketing in Brief

The answer to one of the questions in our just-completed bi-annual national survey of corporate, transactional and defense firms may help you prioritize spending and time invested in your law firm’s business development. In spring 2012, we asked firms what tactics they plan to spend more time and money on in the next 24 months. […]

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How Quickly Should You Respond?

Aug 27th, 2012 | Law Firm Marketing, Legal Marketing in Brief

It’s not surprising that surveys we conduct show a direct link between how promptly a lawyer responds to text messages, phone calls and emails and higher scores from clients when asked if they have received fair values for fees paid to the law firm. Surveys we’ve done also reveal prompt lawyer response to client inquiries […]

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