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Weiss’ Legal Marketing in Brief®


Listing all of your lawyers on the letterhead makes the wrong impression

Feb 2nd, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

(This post originally appeared as our response to a question on the Legal Marketing Association list serv). The trend for many years has been to eliminate listing all lawyers on firm letterhead.  For at least 25 years of which we are aware the move has been to personalized stationery with direct dial numbers shown. The […]

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RESEARCH: email subject lines that work best, those to avoid, and the best time to send

Jan 19th, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Leading email campaign provider Adestra (www.adestra.com) has released a report revealing which keywords in email subject lines cause higher open rates and which ones cause more unsubscribes than average. It also reveals the best time and day to send emails–Tuesday at 4 p.m. For law firms, based on results from the B2B campaigns Adestra studied, […]

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CHECKLIST: One dozen law firm website issues that may stem retention or referral

Jan 5th, 2016 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Here are the “12 Signs of Out-Of-Date Website Content” posted on The Cyber Advocate (www.thecyberadvocate.com).  We agree any of this may cause those referred to you or your firm to pause and possibly reconsider retaining you or making a referral on your behalf.  You want to avoid having a hard-earned word-of-mouth referral tripped up by these issues. […]

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Data reveals why you need to be listed in Martindale-Hubbell®

Dec 29th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Many firms struggle with the cost associated with listing in Martindale-Hubbell®, but there is plenty of data revealing why it makes sense for most firms. First, let’s talk about the data revealing how outside counsel and c-level executives vet counsel.  Then we’ll give you information on actual traffic resulting from your current Martindale listing. A […]

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Owning your .com address isn’t enough — buy the other URLs, possibly including that new .law extension

Dec 23rd, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recommend your law firm buy most of the more commonly used domain extensions of its name — what are called uniform resources locators, or URLs — the unique address for a file that is accessible on the Internet. There is no question you should do this if your firm uses a single name as its […]

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Why you should post firm alerts and bulletins to your LinkedIn® account

Dec 23rd, 2015 | Law Firm Marketing, Legal Marketing in Brief

In short, it’s because lawyers and staff are the most credible information sources your firm can harness.  It’s one reason why traffic to the Home page of the New York Times website dropped 50% last year.  Social media is a “better” platform for distributing news and information. Here are excerpts from a recent post on […]

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The Road Ahead:  Report on personnel, marketing, fee structures, growth trends

Dec 15th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Every year Altman Weil issues a detailed report about law firm marketing trends, staffing, practice efficiency, fee structures, personnel — a snapshot of the business.  I finally got through it this week. Here are some highlights I think you might find of interest, as well as a link to the complete report below. 1.Smaller firms […]

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Holiday Marketing Tip #3: Getting the most out of your upcoming holiday party conversations

Dec 2nd, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

Lawyers often tell us they are frustrated after conversations at events where they have spent considerable time with existing and potential referral sources. The frustration expressed is even greater when the lawyers meet a prospective client. During the holiday social season, when most lawyers attend more functions than usual, these frustrations are magnified. The reason for […]

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Holiday Marketing Tip #2:   Research shows holiday gifts and signed cards show how much you value your client relationship

Nov 24th, 2015 | Company News, Law Firm Marketing, Legal Marketing in Brief

If you haven’t started thinking about sending holiday cards and gifts to your key clients and referral sources, you are already falling behind in your holiday season marketing. “Bah, humbug!” you say? Well, consider some research I found about cards, about signing them and about gift-giving.  If you agree with it, and I think you will, my […]

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Holiday Marketing Tip #1: E-Cards are easy, but might not convey what’s necessary

Oct 7th, 2015 | Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Not enthusiastic about signing a stack of printed holiday cards and thinking that an electronic one will suffice this year?  You might want to consider the following: If your only relationship with someone is a digital one, an e-mail card may work, according to what little research there is on this topic.  If the recipient […]

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