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Weiss’ Legal Marketing in Brief®


SURVEYS: Marketing spending down, staffing and personal effort up

Nov 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

Local and regional corporate, transactional and defense firms are hiring full-time in-house marketers while reducing their firm’s out-of-pocket marketing expenses – moves that align with drops in marketing budgets reported recently at much larger competing law firms. Our just-completed 2016 National Marketing Effectiveness Survey of more than 100 local and regional law firms (median size […]

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CASE STUDY: How a little-read law review article  became an e-book and series of alerts  distributed to thousands on social media

Sep 27th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

We recently re-purposed a law review article written by a client using it as the basis for a series of articles that will reach the authors’ clients, prospects and referral sources through direct distribution and social media. In short, an article that took an extraordinary amount of time to write and was destined for limited […]

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How Fast Should You Respond To Calls And E-Mails?

Jul 5th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

You should return client calls and emails on the same business day and within four hours. That’s the new standard we see in client satisfaction surveys we have completed over the past 12 months for both trial and transactional firms. We’ve asked: “What constitutes ‘promptness’ when receiving a response to your e-mails and phone calls?”  […]

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8 Ways to Get Referrals from Non-Clients

Jun 21st, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

A new study reveals the top eight ways to earn referrals from those who are not your clients, meaning referrals from people who have never worked directly with you. Most studies reveal about 75 percent of new clients are personally referred to you by existing clients. So motivating non-clients to refer is an important source […]

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How to Increase Revenue Without Spending More on Marketing

Jun 7th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your firm may be losing business if your website loads slower than what the search engines consider adequate. Too high a bounce rate on your website (do you know what a bounce is?) will lower your search rankings. Legal advertising on television has increased 68 percent since 2008, that’s 6 times faster than any other […]

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Clients Want To Help Lawyers Sleep Better

May 3rd, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

Professionals who lose sleep over “client satisfaction” would seem quite likely to seek feedback so they can improve their level of service and results. Both a recent Lexis Nexis poll and remarks by in-house counsel at a major legal industry event seem to indicate just the opposite is common at most law firms. At the […]

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What You Do After Making A Referral Is As Important As The Referral Itself

Apr 19th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief, Uncategorized

What occurs after you refer a matter to another lawyer or professional is as important as making the referral.  The reason: you want to make sure the person you referred was well taken care of.  If they weren’t, this reflects poorly on you. Our recommendations to maximize the value of a referral made include: Contact […]

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Best Practices for Peer-Reviewed Rating Badges

Mar 23rd, 2016 | Legal Marketing in Brief

Bob Weiss discusses best practices using Peer-review Badges in your firm’s bios. AV Preeminent(TM) Martindate-Hubbell(R) Lawyer Ratings, Chambers USA, U.S.News and World Report Best Lawyers(R), U.S.News and World Report Best Law Firms, Super Lawyers(R), American College of Trial Lawyers, AVVO, Federation of Defense and Corporate Counsel, International Association of Defense Counsel[/fusion_text]

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The Single Most Difficult, Yet Valuable, Marketing Tactic

Mar 14th, 2016 | Company News, Law Firm Marketing, Legal Marketing in Brief

We are often asked what is the single most difficult marketing problem facing local and regional law firms. Our answer: database development and management. What we mean by this is simple – most law firms do not have a reliable and updated system of managing client and other contact information. Software companies call it “client […]

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Common Lawyer Bio Mistakes

Feb 23rd, 2016 | Law Firm Marketing, Legal Marketing in Brief

We commonly see two mistakes in lawyer bios on firm websites, one related to ease of contact and the other regarding creating immediate credibility for a lawyer. These are important to address because the most often visited pages on your site in sum, even more than total opens of your Home page, are lawyer bio […]

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