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Alyn-Weiss’ Marketing Brief


What do the Jurors Think of Your Website? Foreman fined $500 for looking

Apr 2nd, 2012 | Law Firm Marketing

Most law firms carefully craft their websites to leave a certain impression with potential clients, the firm’s existing clients, referral sources, employees and potential employees. Have you ever considered what jurors might think of your litigators and firm after a visit to your website during trial? Jury consultants lecturing at national conventions confirm what interviews […]

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Blogging Dramatically Increases Website Visits and LEADS

Jan 22nd, 2012 | Law Firm Marketing

I recently posted here saying that a new study reveals blogging dramatically increases web site visits and LEADS. Now there’s more evidence that social media will increase revenue and that it must be fully considered for your law firm marketing plan mix. Although this latest survey was not specific to professional services we take careful […]

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Businesses That Blog Generate 5 Times More Traffic

Jan 17th, 2012 | Law Firm Marketing

Businesses that blog at least 20 times per month generate 5 times more traffic than those that blog fewer than 4 times per month,” the report reveals, adding that those businesses also generate, more importantly, 4 times as many leads. Now we’re talking, it’s not so much about traffic, it’s about case leads. But we […]

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Why You Shouldn’t Buy Supplemental Lawyer Ratings And Rankings Profiles In Major Publications

Jan 5th, 2012 | Law Firm Marketing

We do not recommend firms purchase added profiles of lawyers in the special supplements offered in prestigious local and national publications to further highlight lawyer peer-review rankings and ratings. We make this recommendation despite it likely rankling some of our decades-long good relations and friendships with the raters– Super Lawyers®, Martindale-Hubbell® and The Best Lawyers […]

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Find, claim and cleanse your online directory listings

Oct 18th, 2011 | Law Firm Marketing

Many state and local bar associations, and a few notable national entities, have now abandoned their printed membership directories. More broadly, our analysis and recommendations in response to this, which appear below, prompts us to remember lawyers and firms must have a process for managing all of your online contact information. Every law firm marketing […]

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No evidence of ‘pervasive problem’ caused by lawyer ranking services

Oct 5th, 2011 | Uncategorized

The ABA Commission on Ethics 20/20, reporting at the association’s annual meeting in August, has decided there is no evidence of a ‘pervasive problem’ caused by lawyer rankings services. “We found no evidence that anyone has been caused any harm by this,” said one of the commission’s co-chairs.  Existing ethics rules adequately govern advertising and […]

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How To Manage Your Online Reputation

Sep 26th, 2011 | Law Firm Marketing

Research has long shown nothing is more powerful than a word of mouth recommendation from a trusted source— but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due […]

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Best practices for updating your online biography

Sep 19th, 2011 | Law Firm Marketing

A best practice is to list representative matters in which you have been involved on your biography on your law firm website. The test for that list being most effective for referring and retaining lawyers is: The representative matters shows familiarity with a potential client’s industry, say, oil and gas The list shows familiarity/experience with […]

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Study shows weak online profiles thwart the power of personal recommendations

Sep 7th, 2011 | Law Firm Marketing, Uncategorized

Research has long shown nothing is more powerful than a word-of-mouth recommendation from a trusted source, but a new study shows failing to fully back it up by properly managing your online reputation will quickly subvert the hard work you invested to get someone to pass your name along. In other words, due to the […]

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Get maximum traditional and online media coverage for you and your firm

Sep 1st, 2011 | Law Firm Marketing

Media coverage, including comments and linking by influential bloggers, can create credibility for lawyers and firms, and result in file and case inquiries. Here’s the outline of a mechanism that can help maximize traditional and online media coverage for you and your firm: Create a list of publications and blogs, including any key trade publications […]

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