Alyn-Weiss’ Marketing BriefAnalysis of a new report on $19.6 billion of approved legal department invoices reveals to maximize firm profits partners should focus on developing and retaining senior associates and providing clients with services in multiple practice areas. For two reasons: the average year-over-year hourly rate increase in 2015 for associates was 7.3 percent, more than double […]
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Alyn-Weiss’ Marketing Brief
REPORT: Associate billing rates increase more than partner rates. It also reveals how cross-selling lets firms charge a premium.
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
Consider How Scott’s Uses Baseball When Your Firm Sponsors or Donates
| Law Firm Marketing, Legal Marketing in Brief, Uncategorized
The business case for sponsorships and charitable donations in an employer’s local community is well documented: it increases brand awareness and name recognition, may lead to improved employee retention, can earn an organization the benefit of the doubt in a crisis, increases the existing prospect and client/customer base and, if done properly, may serve to […]
