Alyn-Weiss’ Marketing BriefSaw yet another report this month confirming the shift of work to firms like that we represent, the local/regional corporate, transactional and defense firms. A report from Lexis Nexus reveals “The legal work has gone (from Big Law) to “Large Enough” firms (200-500 lawyers), which were responsible for 22% of legal billings (up from 18% […]
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Alyn-Weiss’ Marketing Brief
What’s in a plan?
| Company News, Law Firm Marketing, Legal Marketing in Brief
When we write a law firm marketing plan for a corporate, transactional or defense firm, we always survey clients to determine why, among other things, they retained the firm originally, why they keep doing business with the firm, what they expect of the firm’s lawyers and what the firm might improve upon. The results drive […]
