Weiss’ Legal Marketing in Brief®

Professionals Need Social Media Presence

Aug 21st, 2013 | Law Firm Marketing, Legal Marketing in Brief

Buyers of professional services self-diagnose their problems and are far into the selection process– 60 percent of the way to retention– according to new research further substantiating that a robust online and social media presence is requisite for attorneys. In addition, being a social media “hold out” is perilous for a professional.  It makes you […]

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Failing to check your local listings and your business goes to the dogs

Aug 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

While checking out reviews and confirming local listings on Google for Alyn-Weiss & Associates today, I learned that a dog owns my business and that we are engineers not law firm marketing consultants. My business, according to, is owned by Rafferty Walker-Weiss, an Airedale long dead and whose ashes are scattered in the backyard. Rafferty […]

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RICO Lawsuit Against SEO Company

Aug 13th, 2013 | Law Firm Marketing, Legal Marketing in Brief

Search Engine Optimization, done right, can support referrals and drive work directly to a law firm and lawyers.  Our national surveys of consumer law firms, litigation boutiques and business law firms reveal this to be true and it’s a best practice we include in every law firm marketing plan we write. Done wrong, as alleged […]

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“Getting in the Newspaper”

Aug 8th, 2013 | Law Firm Marketing, Legal Marketing in Brief

National Public Radio this morning pointed out that Pres. Obama has not given an interview to The Washington Post in four years, but was recently interviewed on Amazon for it Kindle Singles interview service. The next time one of your lawyers talks about the importance of “getting in the newspaper” keep that in mind. Perhaps […]

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