Weiss’ Legal Marketing in Brief®

Blogging is tied to law firms’ bottom line and growth

Dec 18th, 2012 | Law Firm Marketing, Legal Marketing in Brief

Making a commitment to digital marketing might be a profitable professional New Year’s Resolution. The reason: A growing set of numbers indicate using online marketing will impact both your revenue and your bottom line. Here’s some of latest information indicating online marketing is delivering on its promise of being a business accelerant fostering faster communications […]

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Law Firm Holidays Cards: Mistakes and Best Practices

Dec 11th, 2012 | Law Firm Marketing, Legal Marketing in Brief

I received three Thanksgiving cards from three different firms. One was a custom design that made an extremely positive impression, the other two were the SAME stock card. In a prior article published by the ABA, I addressed best practices to ensure that holiday cards contribute to lawyer personal business development and explained where they […]

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Are You Analyzing Your Email Newsletters and Alerts?

Dec 5th, 2012 | Company News, Law Firm Marketing, Legal Marketing in Brief

Your email program, such as Constant Contact® or I Contact®, should have a report showing how many recipients unsubscribed and opened your law firm e-newsletters.  It will also show how many clicked through to your site.  If you get 20% or more of recipients to open your alert, that’s pretty good.  Sometimes we see 40% […]

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