Weiss’ Legal Marketing in Brief®

In-House Counsel: “Lawyer, Not Firm Size, Is What Matters”

Jul 10th, 2010 | Uncategorized

An in-house counsel has finally said publicly– in a prepared statement appearing in national media– what so many of us who are marketing boutique and small firms have long known being that it’s not always best to hire a big firm when faced with big exposure. Quoted in The National Law Journal, an in-house counsel […]

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Thoughts on the proliferation and value of lawyer ratings

Jul 2nd, 2010 | Uncategorized

My thoughts on lawyer and law firm ratings and directories just given to a reporter writing about Chambers USA. Why has Chambers has so quickly established widespread credibility? Super Lawyers and Martindale have programs in place to build their brands. The latter is even doing TV advertising to enhance the value and reach of their […]

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