Alyn-Weiss and Associates Blog
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Friday, April 9, 2010
Would you walk away from $70M
We get a lot of questions about whether or not its worthwhile to participate in social networks such as LinkedIn. Our advice is always, "yes, do it, do it now. "
Proof that it works. We're in LA this week speaking about marketing effectiveness and best practices in marketing at an annual meeting of a national law firm network. I met a corporate lawyer who got a $70m international transaction from LinkedIn.
Here's how it worked:
The international client did a Google search for a corporate lawyer with experience working with companies who have operations in Asia.
The lawyer's LinkedIn profile showed-up in the search results.
The client reviews the lawyer's profile and finds out everything he needs to know about the lawyer to hire him.
The lawyer runs 3 LinkedIn groups, participates in other industry related groups, he has his blog linked to his LinkedIn account he updates his status and he asks for and makes recommendations... consistently.
So, is it worthwhile to participate in social networks such as LinkedIn? Yes. Do it, do it now.
Labels: law firm marketing, law firm marketing effectiveness survey, Social Networking
posted by
Jessica Jaramillo
at
12:28 AM
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