Alyn-Weiss’ Marketing BriefThe landmark 2003 study of women rainmakers—the only report of which I am aware that tabulates how much time needs to be spent to create a book of business– has been updated. Based on 400 interviews, it indicates the threshold for success is for lawyers to devote 8 hours weekly to personal business development. Spend […]
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Alyn-Weiss’ Marketing Brief
Interview: How one in-house counsel finds a new law firm
Talked today with a general counsel and her outside coordinating counsel for a national docket of litigation about how they hire and drop local firms– they assign 5,ooo cases every year of which about 100 go to trial. When searching for a new firm they create an initial list by asking other lawyers, both in-house […]
